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Xian, Anne, Richard, And Georgina For Sm Accessories

The popular department store picks its four frontrunners.
Xian, Anne, Richard, And Georgina For Sm Accessories The popular department store picks its four frontrunners.

Last Thursday, November 15, everyone’s go-to fast-fashion accessories label SM launched the four new faces that would front its latest campaigns. No less than superstars Xian Lim, Anne Curtis, Georgina Wilson, and Richard Gutierrez were unveiled as the latest endorsers of SM Accessories, all chosen for being industry trendsetters and fashion authorities. A video montage of the stars (shot by none other than Marc Nicdao himself for the campaign) hyped the crowd up before their favorite idols took the stage.

The brand, which celebrated with a party deejayed by Mars Miranda—and complete with flash mob—at  Republiq, included a fashion show joined by the four ambassadors, each of them showcasing their signature star power while clad in SM Accessories’ latest pieces.

Click on to see photos from the evening's fashion show.