Some may find it easy to paint the magazine industry as an enclave for anything and everything glamorous, luxurious, in and it. But really, behind every page and event, there are hardworking individuals who may have perfectly styled lives yet are able to carry out excruciating legwork.
Summit Media’s Marketing Director, Marcie Linao, is one person we’ve been seeing always up and about, running around in five-inch heels, in chic dresses and impeccably curled locks. Not only does she come up with the most interesting promos and exciting events, but she is also always at her best—fun, feminine and tasteful coupled with a cheery personality—even under pressure.
Read on to know more about Marcie Linao and click on the photo gallery to see more of her style.
What exactly do you do?
As the Marketing Director of Summit Media, I handle the promos and events of all the magazines and websites. My job is pretty much like running an advertising agency: I have marketing executives who perform account executive duties such as looking for sponsors for our promos, copywriters who conceptualize promos and ads, artists who design marketing ads and collaterals and an events team to conceptualize and implement all our events. My work is fun and interesting because I get to meet and work with a lot of famous and talented people as well as be the first to try out whatever is new in the market.
How did you get into this career path? Is this something you've always wanted?
When I was in college I took up Broadcasting Communications in UP because I’ve always wanted to be a newscaster. But when I got out of college one of my first jobs was as a Brand Assistant for URC. As a Brand Assistant, I loved planning the events and promos of my brands.
One time a friend asked me to go with her to Summit Media because she wanted to apply for a job. While I was there with her, a fellow UP Alumnae, who was then the Associate Publisher of Entrepreneur, asked me if I wanted to apply for a job. He interviewed me and said I was a shoo-in for the job but he had to ask his boss Lisa Gokongwei-Cheng to interview me first. Lisa thought my personality would fit Candy Magazine better so she had then Group Publisher Aueeie Suarez interview me to handle the events of Candy, Good Housekeeping, Seventeen and Prevention. I got the job. That was back in 2001. And I have been with Summit Media ever since.
What's your daily routine/schedule like?
I usually wake up around 6:30am. When I get up I go straight to my fridge to get my veggies and fruits and make my Popeye Smoothie (spinach, lettuce, carrots, pineapple, apple, ginger—or whatever fruit or vegetable is in my fridge). After drinking my smoothie I get ready to hit the pool and do some laps or go to the gym to work out for an hour. After my workout I prepare and eat my breakfast and do some chores before showering and preparing for work. I usually get to work between 9 and 10am. When I get to work I check my e-mails first if I don’t have meetings yet. My workday is usually filled with meetings with publishers, suppliers and clients, ocular inspections of event venues, or going to events that we staged or events that I am invited to. On a regular day I get home around 7:30 to 8pm. If I still have energy I meet up with friends for dinner and dessert or an occasional drink. I try to go home early and be in bed before 12mn so I can still wake up early the next day to work out.