Here's Why There Isn't a Lot of Prada in "The Devil Wears Prada" Movies
In both the original 2006 film and the 2026 sequel, Miranda Priestly barely wore pieces from the Italian luxury fashion house.
For a movie called The Devil Wears Prada, eagle-eyed fashion fans may have noticed one ironic detail: there actually wasn’t that much Prada in it.
Now, nearly two decades later, the film’s costume designer Molly Rogers has finally shed more light on why the iconic fashion movie didn’t feature more pieces from the Italian luxury house despite its title.
There Isn't a Lot of Prada in "The Devil Wears Prada" Movies
In a recent interview with Dazed, Molly Rogers bluntly revealed that Prada simply wasn’t particularly eager to participate in the film.
“Ask them [Prada],” she said when asked why there wasn’t much Prada in the movie. “I made a wish list. They asked me for one… I don’t know why.”
According to the costume designer, Prada did contribute to the fashion show featured near the end of the film, where several Italian designers reportedly lent five looks each for the production. However, many of the specific Prada pieces Rogers hoped to secure never made it into the movie, including a “devil-red Prada sweater” that she specifically wanted but ultimately failed to obtain.
“I’m sure there are huge meetings about this,” she added in the interview. “It’s something bigger and wiser than us. But what’s bigger and wiser than Miranda Priestly? I’d like to know.”
In the original 2006 film, Miranda only wore two Prada items onscreen: an off-the-shoulder top worn during the scene where Miranda overlooks Nigel for a promotion and the handbag featured in the opening credits. “The handle broke that day,” Molly reveals, forcing the costume team to glue it back together during production.
Still, the lack of Prada may have unintentionally worked in the film’s favor. Rather than feeling like a single-brand showcase, The Devil Wears Prada captured the broader ecosystem of luxury fashion—where editors, stylists, and insiders mix labels based on personal taste rather than head-to-toe branding.
After all, Miranda Priestly is someone whose authority went beyond logos. "Some things don’t get explained, and that’s okay. We didn’t blink. We were like ‘so, that’s a no.’ But it’s really not important," Molly concludes.
"The devil really wears anything she fucking wants to. I didn’t miss it.”
