Supreme NY has been around since 1994 when James Jebbia decided to open a small skateboarding store in New York. Now, it has grown to a one-billion dollar brand that's known for its minimalist but striking red box logo and its multiple collabs with brands like Louis Vuitton, Nike, Lacoste, Vans, Comme des Garcons, among others.
So what is it about this streetwear brand that makes its patrons go gaga over it despite its hefty price tag? From the brand's instant recognizability, limited releases, and loyal celebrity patrons, this video dives into the brand's DNA to find out. Watch the video below!