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Why a Birkin Bag is a Smart Investment

Forget gold and stocks.
Why a Birkin Bag is a Smart Investment Forget gold and stocks.

Better believe this piece of news—it’s backed by an actual study!

A new analysis by Baghunter states that the Hermès Birkin has increased in value by over 500% since its launch in 1984, Luxury Daily reports. Compared to gold (the most popular commodity) and the S&P 500 (which reflects stock market returns), the Birkin has never dropped in value even during recessions.

Unlike gold and stocks, the ultra-luxury market, which the bag is part of, is not influenced by economic factors. “While the luxury market suffers during worse economic times, the ultra-luxury market is impervious to economic factors that can affect other industries such as high-street retail and stock markets,” shares Baghunter founder Evelyn Fox.


Gwyneth Paltrow as Margot Tenenbaum carrying an Hermès Birkin 

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Birkins are notoriously hard to come by, and demand for the handbag is always greater than what is readily available for buyers. Buying a Birkin is not as straightforward as buying a bag from other luxury labels like Chanel or Prada—sales assistants can turn you away even if they have one sitting in the stockroom, or they can put you on a six-year waitlist.

Because of this, the resale potential for a Birkin is always high. An auction in 2015 made a record-breaking sale of $223,000 (about P10.5 million) for a pink crocodile-skin model. That same year, Baghunter sold a special order gray and black croc-skin Birkin for $99,750 (about P4.7 million).

“These figures indicate Birkin bags are maintaining and even exceeding their market value on the secondary market, making them among the safest investment types available,” concludes Fox.

Now, what was that thing we said about collecting handbags?

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*This story originally appeared on Minor edits have been made by the Style Bible editors.

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