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Everything You Need to Know Before Buying Gucci’s GG Marmont Bag

We investigate whether or not it's worth the splurge.
Everything You Need to Know Before Buying Gucci’s GG Marmont Bag
IMAGE GUCCI
We investigate whether or not it's worth the splurge.

If you’re looking for a timeless designer bag that’s classy and simple enough to withstand your changing taste, the Gucci Marmont might be for you. Due to its unassuming, unostentatious appearance, owners of the bag have reported to have taken a while to warm up to it; it’s not one of those loud hyperpieces that capture your fancy immediately, but leave you with buyer’s guilt soon after. The GG Marmont has, in many ways, perfected the look of a simple yet luxe leather shoulder bag, and minimalists are sure to swoon over it.

What is the GG Marmont?

The GG Marmont is a classic yet relatively new handbag from Gucci. As part of the Gucci Beloved Line which incorporates past Gucci designs, the handbags's defining feature is the GG monogram hardware, which was inspired by the buckle of belt created by Gucci in the 1970s.

The Marmont comes in a variey of sizes, colorways, and materials. Additionally, it’s notable for its holding capacity, which makes it more functional than the usual stylish bag. The roomy interior is lined with a nude micro fiber, and features a single zipped pocket for smaller valuables that easily get buried in a bag, such as membership cards, jewelry, contact lenses, and others. The golden hardware, too, is not the gaudy, brightly gold-plated type that cheapens the look of the bag; instead, the hardware is a mellow gold with a retro, nearly-matte finish. It’s unique, elegant, and practical, making it the prime investment piece. It would be hard to regret purchasing such an easily stylable, functional handbag from none other than Gucci.

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Contrary to what you'd expect, the bag isn't all serious. Some variants contain a cartoon heart on the back of the bag. It isn't immediately visible, but certain customers would definitely appreciate this cutesy surprise.

PHOTO BY GUCCI

Why is it called the GG Marmont?

Its name was taken from the Chateau Marmont, a legendary, storied hotel in Los Angeles where showbiz elites have stayed throughout the decades.

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Who designed the GG Marmont bag?

The GG Marmont was launched in 2016 by Alessandro Michele, who wanted to revive pieces of Gucci’s history with the new line of bags. Since then, the Marmont has taken the world by storm, becoming a reliable favorite among designer bag aficionados.

What are the different variations of the GG Marmont?

1. Material

The most classic Marmont bag features matelassé leather, which is a non-padded, bouncy, quilted leather. It comes in either a diagonal or zigzag pattern.

GG Marmonts also come in denim, canvas, and even raffia. The official Gucci website only has bags in matelassé and canvas, but other major retailers like Farfetch have the more uncommon ones, including pearl-studded denim variations, as well as numbers in velvet or metallic leather.

Some of the matelassé colorways.
PHOTO BY GUCCI
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The top row are the multicolored matelassé bags, while the second and third are the canvas variations.
PHOTO BY GUCCI

2. Hardware

The bestselling GG Marmont  design boasts gold hardware. It is notable for not being the gaudy, brightly gold-plated type that cheapens the look of the bag; instead, the hardware is a mellow gold with a retro, nearly-matte finish.

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Later variations feature a chic pearl-studded monogram, as well as a monogram with a ribbed texture. Lastly, an edition with silver hardware was introduced, and it appears on the canvas bags

3. Sizes

The bags come in a variety of sizes, including super mini, mini, small, medium, and large.

4. Shapes

The GG Marmonts come in several shapes, all of which are compact while remaining spacious.

PHOTO BY GUCCI
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What are some of the best GG Marmont bags?

1. GG Marmont mini matelassé shoulder bag

PHOTO BY GUCCI

GG Marmont mini matelassé shoulder bag in brown leather, $2,100, (approximately P100,800), GUCCI

2. Online exclusive GG Marmont mini bag

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Online exclusive GG Marmont mini bag in butter and pastel blue, $2,250, (approximately P108,000), GUCCI

3. GG Marmont mini bag

PHOTO BY GUCCI

GG Marmont mini bag, $1,650, (approximately P79,200), GUCCI

4. GG Marmont small shoulder bag

PHOTO BY GUCCI
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GG Marmont small shoulder bag in original GG canvas, $2,050, (approximately P98,400), GUCCI

5. GG Marmont mini round shoulder bag

PHOTO BY GUCCI

GG Marmont mini round shoulder bag, $1,390, (approximately P66,720), GUCCI

How much does the GG Marmont cost?

The GG Marmont bag’s price ranges from $1,200, (approximately P57,600), to $2,500 (approximately P120,000). As with most luxury items, the price point depends on the material, size, and specific features of the handbag.

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Is the GG Marmont worth its price?

Before purchasing a luxury bag, it would help to scrutinize its stylability, quality, and functionality. If you are looking for an aesthetically flexible, durable bag that can store a practical amount of items, then the GG Marmont will be worth it. Compared to other designer brands, its price point is not too high either, given the iconic status of the bag. Overall, the GG Marmont is a first-rate bag that will not be going out of style any time soon.

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