After months of achingly waiting, Proenza Schouler's lower-priced diffusion line, PSWL (short for Proenza Schouler White Label), is now officially available to shop! Peep the collection's finest right here—and be prepared to covet every single item.
IMAGE ProenzaSchouler.com
IMAGE ProenzaSchouler.com
"It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years," designers Jack McCollough and Lazaro Hernandez shared in an official statement. "A more casual lifestyle has always been true to who we are as individuals, and true [to] many women in our lives."
IMAGE ProenzaSchouler.com
IMAGE ProenzaSchouler.com
To help launch this new chapter in the label's legacy, the pair tapped their close friend and loyal fan, Chloe Sevigny, to model some of PSWL's key pieces.
IMAGE ProenzaSchouler.com
IMAGE ProenzaSchouler.com
The line will range in price from $195 to $1,195 and is now shoppable on proenzaschouler.com!
IMAGE ProenzaSchouler.com
IMAGE ProenzaSchouler.com
Wallets at the ready! We're already filling our carts.
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