When you’re someone who is highly visible and gets photographed almost every time, borrowing an outfit that you’ll only get to wear once makes way more sense than paying for it in full price. Enter Armarium.com, which loans high-fashion pieces for four days for only 15% of the retail price.
For Armarium, editorial selection is key: The products on the site are statement pieces that are seen more on fashion editorial pages than in ready-to-wear boutiques.
The four easy steps to rent the designer dress of your dreams:
But if you really must have the pieces permanently in your closet, Armarium has partnered up with luxury e-tailer Net-a-Porter. “The Net-a-Porter partnership reinforces the industry support and shows that the shared-economy and full-retail e-commerce businesses can work to complement each other, providing a unique styling service for our clients and incorporating a new way to shop—mixing high and low and bought and borrowed pieces,” says Armarium Co-founder and Chief Executive Officer Trisha Gregory in an interview with WWD.
Sadly, Armarium has yet to be available outside the U.S., but we're crossing our fingers that they'll provide the service internationally, too!
A version of this article originally appeared in Preview's April 2017 issue as part of the Mood chapter. You can download this month's issue of Preview here.