Blogger/host Kim Jones just added designer to her resume. Yup, just two days ago, the Preview girl launched her first ever capsule collection with luxe online shop Ava.ph. Miss Jones X AVA consists of nine totally wearable, colorful, and mix-and-matchy pieces that are perfect for the summer. “I went to fabric stores myself,” said Kim. “I really wanted something that people could wear.” If you love her uber chic 1960s-ish personal style, then you’ll def go gaga over her Bardot tops, midi skirts, maxi dresses, and scallop shorts—all in the coolest of summer hues. The best part? Pineapples!
“I am obsessed with pineapples and I think it punctuates the collection,” she said.
You’ll also be glad to know that Kim has a pet peeve for clothing with poor quality, which means that fine class is guaranteed from the stitches to the material. With hoard-worthy, multi-way pieces we absolutely adore, we say good job for a first-timer, Kim! “It was definitely a learning process but it was fun, I have a whole new level of respect for designers.”
Score a few matching tips from Kim herself then head straight to ava.ph before the pieces sell out! Faster than you can say, well, pineapple.