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Watch: How Does Fashion Become Power?

Take a closer look into our #FashionIsPower campaign as we aim to fight violence against women.
Watch: How Does Fashion Become Power? Take a closer look into our #FashionIsPower campaign as we aim to fight violence against women.

In 2008, the National Statistics Office (NSO) introduced the “Women Safety Module” with the aim to capture the different types and extent of violence experienced by women from ages 15 to 49. With the information collected, it was revealed that women suffer from abuse ranging from physical, emotional, sexual, and economic types.

Many have played their part in the fight against the violence that women face. In March 8, 2004, the RA 9262 or Anti-Violence Against Women and Their Children Act of 2004 was enacted into law which recognizes the need to safeguard the personal safety and security of women and children to protect them from violence.

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Preview and Publicis JimenezBasic shed more light on this pressing issue with the launch of the #FashionIsPower campaign in September of this year. The movement aims to demonstrate how fashion accessories can be used as weapons of protection when faced with an attacker. Four videos have been released since then in which Georgina Wilson, Ellen Adarna, Laureen Uy, and Liz Uy exhibit how stilettos, rings, bags, and umbrellas can be used to defend oneself in times of need.

Here, we take you through the creative process of creating the videos to help better understand this cause that we are strongly fighting for. Watch the video above.

Video by Jean Saturnina

Charts from the Philippine Comission on Women

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