Never underestimate a woman in heels. This month, Preview, in collaboration with advertising agency Publicis JimenezBasic, teams up with self-defense experts to prove that fashion is indeed power. In a multiple-spread fashion editorial found inside our September issue, we show you how you can turn your fashion accessories into weapons for your own protection.
“This is a much, much needed advocacy in a country where 23,865 cases of violence against women were reported last year. The unreported ones, not included. Which means, over 65 women face violence and harassment every single day,” says Editor-in-Chief Pauline Juan.
Using designer bags, bling rings, stiletto heels, and even umbrellas, Preview encourages women to turn fashion pieces into weapons to disarm attackers and help buy time to escape. In line with this campaign, supermodel and certified #PreviewGirl Georgina Wilson demonstrates in a tutorial video how you can use your stilettos to protect yourself in times of need.
Credits:
Styled by: Vince Uy
Models: Georgina Wilson and Francis Ariosa of CalCarries
Makeup: Owen Sarmiento, Assisted by: Apple Faraon
Hair: Raymond Santiago
Nails by: Annie Norcio of NailSpa
Stylist's Assistant: Tina Carillo
Shoot Assistants: Tere Gabat and April Lozada
Agency: Publicis JimenezBasic
Production House: Filmex
Post House: Post Manila
Sound House: Cutting Edge
Special thanks to Krav Maga
On Georgina:
Long red dress with side slits, MICHAEL LEYVA; Earrings, JACATEL; Gold clutch, ANN ONG; shoes, model's own.
On Francis:
Coat blazer and white button-down shirt, RANDY ORTIZ; Pants, SM Store.
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