Over the course of the pandemic, we've seen a lot of trends come and go. Dalgona coffee feels like a decade ago, along with sweatpant sets that were all the rage ages ago. Today, our Insta-feeds are being taken over by a sweet new piece. Many girls will admit that this pretty little thing is the ultimate treat they can get for themselves right now—that is, if they can get their hands on it. Behold, the Strawberry Dress.
If you quickly search through Instagram, the hashtag #strawberrydress will pull up thousands upon thousands of posts revering the coveted strawberry frock. It's a frothy layer of sheer tulle, embroidered with shimmery strawberries. The dress boasts of the season's trendiest detail—puff sleeve—cinched at the waist, has a deep plunging neckline trimmed with shirred tulle, and falls at a flattering tea-length hemline. Now, that we're acquainted with all of its sweet glory, we dive in: What makes this frock the dress of the moment?
The Strawberry dress was created by Kosovo-native New York-based designer Lirika Matoshi way back in July 2019. But it wasn't until model Tess Holliday wore it to the Grammys back January 2020 that the frock found its way to fame. Tess posted her Grammys look and captioned it, "If Strawberry Shortcake and Lana Del Rey had a baby." And since then, it has spun memes, anime renders, tweets, Tiktoks, and knockoffs—all turning Lirika's adorable dress into a must-have of every girl on the Internet.
In an interview with Vogue, the designer reveals, "Most of the people who buy the dress right now, they don’t know where they’re going to wear it but like to wear it at home." But surely, this 490-dollar dress is on everyone's wish list not just because everybody else wants it. For one, the dress universally looks good on every body type and size, boasting a size range that goes up to double XL!
Apart from this, I think we can all agree that it looks like a Disney princess dress! The fancy frock is eye-catching in all angles and you can just tell that wearing it will instantly uplift your mood. Considering the times we live in now, don't we all want a little sweet treat just like this?
The dress also fits right up the alley of today's favored dress aesthetic: Prairie-like with puff sleeves, adorned with an all-over print that reminds you of outside. Lirika's Strawberry dress is the dress you'd want to wear out on a picnic or maybe just sitting on a park bench on a sunny day. Overall, we can hinge the dress' popularity on what it stands for. We know it's a bit much. It's a dress that needs an occasion to be worn. And in a pandemic-hit environment, it's a soothing, carefree, nostalgic symbol of what our worlds felt like back then.