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Underneath It All

Avon gets intimate.
Underneath It All Avon gets intimate.
Avon has been a global leader in direct selling for decades—present in well over 100 countries worldwide with annual revenues of $10 billion. Most of you will easily associate it with the line of make-up and cosmetics endorsed by Angel Locsin or the ever-popular anti-aging line Anew.

What you need to know, if you don't yet, is that the brand also carries a range of intimate apparel, which was the brainchild of the brand's Philippine team. In fact, Avon Philippines produces this line for neighboring countries like Bangkok and Vietnam as well.

Avon Fashions, the main brand, is further divided into four subcategories:

Classic is the more stylish end of the spectrum with lace and sateen giving it a more sophisticated edge.

Missy, the vibrant teen line, is a whirl of cotton panties and brassieres in fun prints.

Everyday Comfort offers the simple and basic styles that every woman should have in their boudoirs. (Think t-shirt bras and the like.)

Shapemakers Plus is for full-figured and plus-sized women, which is a need that certainly needs to be filled in the growing market.

“As we translate global trends into every Avon Fashions product, we make sure that every piece is relevant and responsive to the needs of the Filipino women,” shares Nina Santiago, Avon Southeast Asia Cluster Category Head for Jewelry and Accessories. Filipinas and women all over the region seem to have taken to the brand's exclusive Asian fit. Any woman can attest to how vital it is to have undergarments that fit perfectly and these pieces have been developed to suit the Asian frame.

The price tag is also a big selling point. “Our Summer 2009 Collection is yet another testament of Avon's commitment to providing women with fashionable products at prices that they can afford,” says Bob Briddon, Avon Philippines President and General Manager. Let's face it, it's important to replace old bras after a certain period of use, as they lose their shape and support capacity. In a time of frugality, value for money is key.

Click on to see the latest styles from Avon Fashion's intimate apparel line.

Visit to know more about Avon's line of intimate apparel and find an Avon outlet near you.

—Isha Andaya, Managing Editor
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