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Toms: The Give Project

A brand that, well, just happens to sell shoes.
Toms: The Give Project A brand that, well, just happens to sell shoes.

“With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” That’s what the brand is all about. It’s a movement, actually, fuelled by shoes.  To date, TOMS has given over two million pairs of new shoes to children through giving part­ners around the world, the Philippines included.

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Most of us first came to know the brand as a footwear line that offers several styles including their signature Argentine alpargata design, the comfy canvas slip-ons that started it all. Each pair of TOMS is also made of reclaimed wood, energy-efficient fixtures and other biodegradable materials.

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However, apart from sustainability, the brand notably strives for community-building by way of The GIVE Project—giving back with every item sold. In essence, every purchase you make has more meaning because of the giving factor. TOMS partners with different non-government organizations who can help the brand identify the communities in need.

In many developing countries including the Philippines, children must walk to school barefoot because of their living conditions. TOMS has seen this as critical for physical health and a child’s overall well-being and found the need to address such need. It is currently giving in 24 countries with more than three communities in our own.

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“Giving is what fuels us. Giving is our future. It’s the core of our business and it’s time we celebrate it,” shares Blake Mycoskie, founder of TOMS.

To be part of this movement, all you have to do is purchase a pair of TOMS. Its latest collection captures “the essence of letting lose in the city.” The wide selection runs across the style spectrum from stone-washed neons and bold stripes to delicate crochet and perforated canvas. It also recently launched its first strappy wedges for girls who want a little more height without compromising comfort.

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To know more about TOMS, visit its website at TOMS.com.

TOMS is located at Alabang Town Center and TriNoma.

Click on the photo gallery to view the latest collection.

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