Tommy Hilfiger is re-designing a hotel.
The fashion designer is turning his talents to interior design by re-designing The Raleigh on Miami Beach into a luxury hotel and private members club, which he promises will be full of "grandeur".
He said, "I am going to bring back the grandeur, the elegant feeling of relaxed luxury, that The Raleigh had when it first opened."
The building, which the 63-year-old bought for an estimated $56.6 million in April, was originally constructed in 1940 by Art Deco-inspired architect L. Murray Dixon, and Hilfiger is determined to rescue the many original features of the beautiful hotel, as well as bringing a contemporary twist.
He told the New York Post newspaper, "I want to preserve the treasures of the hotel while turning it into a timeless and exclusive escape."
Adding to the 80 rooms, restaurants and a spa, Hilfiger is also believed to have reached out to music executive Tommy Mottola in a bid to secure exclusive performances for a nightclub, which he hopes to build at the hotel.
However, it is believed the high-end hotel, which may be turned into a chain with The Raleigh's name being trademarked in several countries, will only cater for the rich and famous, and will ban cameras and phones in an attempt to create a relaxing space for the stars it hopes to attract.