Tiffany & Co. Welcomes the Year of the Horse with a Chinese New Year Campaign

Tiffany & Co. debuts a new emblem to its selection of jewelry, in time for the 2026 Lunar New Year festivities. At its center is the Pegasus—an symbol of optimism, momentum, and fresh beginnings—paired with some of the House’s most recognizable jewelry designs.

The mythical figure takes inspiration from a Pegasus brooch created under the artistic direction of Nathalie Verdeille, the brand’s Chief Artistic Officer of Jewelry and High Jewelry. Its design draws from the imaginative universe of iconic French jeweller Jean Schlumberger.

Rendered with a balance of strength and lightness, the motif captures the spirit of moving forward—an apt message for the year ahead.

Alongside the Pegasus, the campaign brings a renewed focus to Tiffany & Co.’s signature collections. Knot by Tiffany, inspired by an 1889 design, symbolizes enduring love, with the new Knot mini key pendant—set with a pink sapphire—adding a playful pop of color for the season. Tiffany HardWear speaks to love’s transformative power, while Tiffany T represents openness and possibility. The iconic Tiffany Lock stands for connection, protection, and permanence.

In the Philippines, Tiffany & Co. boutiques can be found at The Shoppes at Solaire in Parañaque City, Greenbelt 3 in Makati, and The Mall at NUSTAR Cebu. The full selection is also available online via the brand’s official website, tiffany.com.