Though e-commerce has become increasingly popular over the past decade, a large majority of consumers are still hesitant towards making a purchase online. Aside from fear of credit card data and personal information breach, another factor that discourages shoppers is the fact that they cannot physically inspect the product before hitting the “Buy Now” button. Now, one of the country’s pioneers in e-commerce, Zalora, is taking steps to overcome this buyer hesitancy.
“In line with our goal to educate more Filipinos about online shopping, Zalora is introducing our second pop-up click and mortar store,” says Paulo Campos, Zalora CEO and co-founder.
Zalora steers clear of alienating traditional shoppers by setting up an actual store that can help ease these shoppers into the world of e-commerce. It serves as a venue for both potential buyers and loyal customers to see and feel (even try on) the items the e-tailer offers.
You would think it’s just like any other store in the malls and basically defeats the purpose of online shopping. Perhaps it is and it does, but not until the buyers make the actual purchase. Instead of a cashier, shoppers approach the tablets and laptops laid out around the store and order the items there so they still go through the online shopping process. They walk out bag-free and simply wait for their loot to arrive at their doorsteps.
And to make the shopping experience even more fun and memorable, Zalora added a few store features such as a runway beside the fitting rooms where the savvy sartorial hunters can take photos and a lounge area with TVs and a PlayStation (for the shopping companions a.k.a. husbands and boyfriends).
For curious first-time online shoppers, this initiative seems like a pretty good deal. So, race you there?
The Zalora pop-up click and mortar store is located at C3, Lower Ground Floor, Bonifacio High Street Central, Bonifacio Global City and will be there until January 2017.