Backed by science and innovation, Marcia Kilgore launched FitFlop in 2007 with the belief that comfort and style should go hand in hand. Eleven years later, it is now a tried-and-tested footwear brand that millions of women not only swear by, but also—without effort—incorporate into their daily wardrobes.
Last year, FitFlop launched a worldwide campaign called For Superwomen, an initiative to celebrate the achievements of everyday women. FitFlop believes that one doesn’t need to be a die-hard activist to contribute something meaningful to society; instead, being true to yourself and what you care for is enough. The essence of the campaign lies in striving to seize the day no matter what kind of challenge comes your way.
To make women feel confident and empowered by their fashion choices, FitFlop now offers a wider range of products that caters to different tastes and preferences, all without sacrificing its signature fusion of technology, fashion and ease of wear. The F Sporty sneakers, for one, come in three varied finishes: denim, leather and tweed—denim for the casual, no-fuss female; leather for the sleek and powerful woman; and tweed for the lady with leisurely pursuits. And with FitFlop’s ergonomic Anatomicush midsole technology that provides all-day support, being comfortable on your feet is one less thing you have to worry about as you go through your day.
THE GIRL BOSS
It doesn’t get any more powerfully put-together than a two-piece suit in tweed, complementing footwear included.
IMAGE Courtesy of FitFlop
F Sporty sneaker in tweed, P6990, FITFLOP, SM Mall of Asia
THE SWEETHEART
Juxtapose femininity with a bit of attitude: Partner flounced pieces with a touch of street care of so-now sneakers.
IMAGE Courtesy of FitFlop
F Sporty sneaker in white denim, P6990, FITFLOP
THE VIXEN
The spring runways show us that heels don’t need to rise, nor do necklines need to fall to be sexy. Instead, contradictions give new allure.
IMAGE Courtesy of FitFlop
F Sporty sneakers in black leather, P6990, FITFLOP
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