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This Is The First Fashion Boutique Inside A Two-star Michelin Restaurant

It has clothes worthy of Ralph Lauren, coffee from Sweden and books from New York's Strand bookstore.
This Is The First Fashion Boutique Inside A Two-star Michelin Restaurant It has clothes worthy of Ralph Lauren, coffee from Sweden and books from New York's Strand bookstore.

After Style Bible's sampling of all the lovely dishes at the Noma pop-up in Tokyo, we got to wondering: what took the place of the number one restaurant in the world, while Chef René Redzepi and his cohorts were away?

The answer is: a fashion boutique.

Club Monaco, a pared down clothing brand owned by the Ralph Lauren Corporation, took over the washed-out dining halls of the Noma Restaurant in Copenhagen, making it the first boutique inside a two-star Michelin restaurant.

Open till March 13, it offers the label's men's and women's collections alongside vintage items, coffee from Sweden's Kopi Kaffe, books from New York's Strand bookstore and a wine bar by Ved Straten 10 in Copenhagen.

It's a great peg for lifestyle stores that are trying to bring a well-rounded mix into a curated space. Think Univers, with a coffee cart.

Here's to hoping SSI, which has brought Ralph Lauren to our shores, will think of bringing in Club Monaco next. Fingers and toes crossed.

Via Phaidon and Trendland

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