Did you know that adidas has recently stopped using plastic microbeads and has also promised to ditch plastic bags altogether by the end of 2016? The sportswear label is one of the few big companies committed to being kind to the environment and are actually taking steps to make a difference. One of their campaigns is the recent collab, adidasXParley. A year ago, adidas, in partnership with conservation group Parley for the Oceans, released a prototype of a sneaker made out of recycled trash from the ocean. Yup, you read that right.
The sneaker is the first of its kind and made from yarn from netting and dumped plastics pulled from the ocean (6 old plastic bottles and 13 grams of gill nets each, to be exact.) Recycling has never looked this good.
It's an unusual method to help combat the worsening pollution, but an effective one as seen in the amount of people who have fallen for the shoe and all it stands for. One gill net can make up to 813 pairs of shoes. That's a lot of sneakers, but it also equates to a ton of trash. The reality is that although we want a pair for ourselves, we can't wait for the time when the collab will have to end its run due to shortage or absence of materials (trash) needed to produce the shoes.
So how does one get a pair? For the first release, the team created a total of 50 pairs up for grabs. You can check the respective social media accounts of both adidas and Parley for more details, but basically, they want us to also take part in the campaign by sharing how you plan to eliminate single-use plastics from your daily life. The winners will then be announced via Instagram.
Images via adidas