You've got to admit that a huge part of what whets your appetite to raid a store lies in how the staff are dressed. If, let's say, the girl manning the cash register's got on a head-to-toe fantastic look, you'd naturally have to wonder: is her entire outfit from this shop? Can I buy it for myself? That's good marketing right there.
To demonstrate, here are three retailers whose employees walk their talk...and flaunt it on the 'gram! Keep scrolling.
WEGO
Japanese brand WEGO has everything for the cool kids. Think '90s-flavored streetwear thrown in with bright berets and funky plastic accessories, plus a selection of daintier vintage finds that'll have you hoarding! Their pop-punk #sk8erboi aesthetic is lived on the daily by their shop's staff, and their delightfully outlandish snaps are sure worth your double-tap.
A.P.C.
Distinctively minimal, French ready-to-wear label A.P.C. (that stands for Atelier de Production et de Création, BTW) is all about clean lines, simple silhouettes and signature raw salvage denims. Staffers set the example in stores, often arriving at work in subtly matching, muted hues—talk about coordination the understated Parisian way.
ALAND
Hip Korean multibrand store ALAND is quite literally the one-stop shop for any fashion craving you could possibly have. Stocked with over 80 names that range from affordable to wallet-snatching, trust the staff themselves to be walking mannequins: they're effortlessly well-styled and will 100% make you want to buy up a storm.
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