TheLineUp on YouTube
Like the second coming of Lookbook, video blogging has taken OOTDs to the next level. Popular among uber-millenials who came of age with wifi, not dial-up, these video lookbooks wow with slick editing (complete with outfit credits!) and songs that wouldn’t be out of place at an Urban Outfitters.
Zoe Sugg is the most famous British vlogger, amassing over 7 million subscribers. Her videos include daily vlogs about her day, fashion hauls, makeup and hairstyle tutorials, and personal videos that range from simple “interviews” with her friends or detailed Q&A’s that make the viewer feel part of her everyday life. This transcends to her lookbooks, which feel like a movie sequence. Zoella is also a staple when it comes to beauty and lifestyle vlogging.
If her life were a music video, it would look like: You Belong With Me by Taylor Swift
TheLineUp is fun and fresh. Composed of two girls living in Sweden, Maya Nilsen (who is part Filipina) and Julia Dang, TheLineUp has consistently been uploading creatively edited videos of everyday outfits and styles. Their channel also hosts DIY videos, travel vlogs, get-ready routines (their breakfasts look like flatlays!), and segments that let you know a little more about these stylish teens.
If their life were a music video, it would look like: I Don't Care by Icona Pop
ToThe9’s is made up of two Filipinas, Ricci Pamintuan and Cassie Masangkay, who grew up in Vancouver. Currently in college, the stylish duo uploads footage of back to school to sporty looks, which reflect their daring and creative senses of style. Their channel also includes videos like giving Ricci a haircut and how they edit their Instagram pictures, letting you see a day in these girls’ lives.
If their life were a music video, it would look like: Style by Taylor Swift
Clothesencounters, the wittily named channel of Jenn Im, is a great channel for outfit and makeup inspirations. She explains every choice in detail, which gives a bigger picture of how the outfit goes together. She also has travel videos like her trip to Coachella and her exploration of London. Meanwhile, she spills the deets about her boyfriend, best friend and her life in so-called tag videos, where other vloggers make them "it" in a game that forces them to talk about more intimate topics.
If her life were a music video, it would look like: I Blame Myself by Sky Ferreira
5. Karen O
Karen O's funky personality is evident in two aspects of her life - her style and her pink hair. While her hair is a recent addition to her ensemble, her style is the heart and soul of her vlog. From spunky 90s inspired lookbooks to her Japanese skin care routine, Karen's videos are fun to watch - especially with the amazing editing, great music choices and tendency to engage other vloggers in vattle.
If her life were a music video, it would look like: Hollaback Girl by Gwen Stefani