To bridge a growing a gap of maternity wear and children’s content in the magazine’s website (because kids can absolutely be stylish too), British Vogue launched a new section entitled “Mini Vogue.” Apparently, after research was conducted by Conde Nast’s analysts, reader data showed that “people search a lot for maternity or baby fashion or general female lifestyle around pregnancy and being a young mother.”
The site also plans to expand its brand-related content. Expect to see more stories featuring products from high-end retailers showcasing adorable children’s fashion. Mother-daughter #twinning looks, perhaps?
(Main image by Popperfoto)