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The Spanx Family Expands

The retail brand introduces new products to shrieks from women all around Manila.
The Spanx Family Expands The retail brand introduces new products to shrieks from women all around Manila.

How do you become the youngest woman, self-made billionaire? You get women’s butts to look better in jeans, that’s how.

A brand virtually every modern woman (and let’s face it, most men too) recognizes, Spanx arguably began the shapewear craze that now lines every major department store undergarment section. Giving women all across the globe the chance to look good from all angles, (no matter what she may have had for lunch) the brand was first conceptualized by Sara Blakely after a DIY project went good. Back in 1998, Sara cut the feet of her pantyhose to allow her to slide into her tight white pants and just like she had her light bulb moment and her first product: The Spanx Footless Body-Shaping Pantyhose. Today, thanks to the numerous celebrities that have endorsed her products (Jessica Alba, Gwyneth Paltrow and Cate Blanchett to name a few) as well as praise from perhaps their most important backer, Oprah (after mentioning she wore them, 20,000 units were sold in the US), thousands of women around the world are now aware of some 200 products that are all meant to suck in and smooth out the bumps and lumps all over your body.

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With the Philippines counted as one of the first countries to carry the brand, Spanx, which is retailed in Rustan's now welcomes  new products on our shores. Some favorites? The Slimplicity Booty Booster flattens your waist and controls love handles while silicone padding aids the rear-challenged, Bra-llywood Hills supports and slims, making your girls look perky and lifted without any back fat spillage and the Trust Your Thinstincts Bodysuit sucks in your gut under your favorite body con with a nifty thong back for zero VPL guaranteed!

To see all the new products available from Spanx, click on the photo gallery.

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