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The Perfect Sun-chasing Denims

With rising temperatures in mind, Wrangler mixes comfort, style, and innovation.
The Perfect Sun-chasing Denims With rising temperatures in mind, Wrangler mixes comfort, style, and innovation.

Dresses and skimpy shorts may be the most wanted clothing items these sunny months, but as soon as you finish reading this, you will swoon over Wrangler’s Spring Summer 2014 Collection—and perhaps, denim will be your summer uniform.

Celebrities and fashion industry influencers flocked Wrangler's extravagant fashion show at SM Mall of Asia aptly titled, Sun Chaser. The sun's glory is at its peak during summertime, and the denim expert paraded models clad in the hippest pair of denim ensembles that made guests ogle at the superior craftsmanship of Wrangler.

Besides the fashion show, the audience were refreshed with cold glasses of milk tea, delightful snacks, and a wonderful display of Wrangler merchandise for denim aficionados that couldn't wait to get cloaked in a terrific pair.

First on their summer hit list is Denim Spa, a lineup of  jeans that are weaved with special capsules that moisturize your gams with each wear. And in this season of sexiness, Wrangler revs it up a notch by introducing a spin-off, Denim Sculpt. Donning on a pair from the sub-collection will hug your curves and push them in the right places. Thanks to the denim wizards’ idea of adding angled back pockets and open seams to each pair, every figure and derriere in town will look amazing. Also, just like the regular Denim Spa jeans, each Denim Sculpt pair is supplied with a sweet, fruity fragrance.


Of course, the men were also on their minds. Have your beaus try on a pair of denim blues from Keep Cool, literally the coolest jeans they will ever try. The ingenius CoolMax fabric has heat managing fibers that act like a mini-ventilation system to keep them feeling fresh—it absorbs and spreads the heat, taking the sweat away from the skin. Plus, the quick-drying fabric is ideal for blokes that enjoy days at the beach.

Apart from these intelligent denim pants, Wrangler came out with tops in bold brights that will herald the reign of the sun; they’ll make you feel easy-breezy and fashionable this summer.

Hurry on to the gallery and feast your eyes with their summer offerings and see the stylish guests.

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