The Paper Bunny Opens Its First Store in the Philippines

In a quick chat with Preview, founders Jaime Lee and Justin Tan shared that opening a store in the Philippines was two years in the making.

“For a long time now, the Filipinos have given us so much support, so we’ve always known that the Philippines would be our first stop [outside of Singapore],” said Jaime, The Paper Bunny’s creative director.

Justin, who heads operations, added that things just fell into place when they found the Uptown Mall space—situated at the heart of Bonifacio Global City, one of the metro’s prime shopping and business districts.

“In terms of location, we knew BGC was a good spot,” he said. “When we saw the mall and we saw the high ceilings, its location on the first floor, the corner unit… we felt like it was right.”

Staying true to The Paper Bunny’s philosophy of intentional and sustainable living, the new store is designed with a warm, handcrafted touch. Think earthen textures, wooden details, and hand-painted finishes. At the entrance, sculptural pillars frame the space, creating a harmony of raw materials and soft curves to create that distinct Paper Bunny balance of simplicity and sophistication.

Jaime continues, “We want it to be a place of exploration, of discovery, where people can come in, connect, and build their own version of an intentional everyday life through all the products that we have.”

To mark its arrival, The Paper Bunny teamed up with Filipino artist Leeroy New for a special in-store installation.

Right by the entrance shoppers are met with a sculptural centerpiece that captures the essence of both the brand and Filipino artistry. The artwork reinterprets one of the brand’s signature silhouettes, The Arc, using both the brand's own production waste and locally-sourced, discarded materials.

“We really wanted to create something that was meaningful, that was really a symbol of the blending and the meeting of two cultures and two worlds, and this is really the perfect installation for that,” Jaime expressed.

Before the official opening, The Paper Bunny hosted an exclusive preview for content creators and members of the press. Guests got the first look at the new space, and met the founders behind the brand that’s long been a favorite among the country's sartorial crowd.

The Paper Bunny is a Singaporean lifestyle brand known for merging form and function through its line of everyday essentials. From sleek bags to travel-friendly accessories, each piece is designed to help you live more intentionally with style.

Among Filipino fans, their Arc, Puffer Swing, and Puffer Tote have become crowd favorites, loved for their versatile and practical design.