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The Good Old Blues

Gap celebrates its 40th year releasing its 1969 Premium Jeans.
The Good Old Blues Gap celebrates its 40th year releasing its 1969 Premium Jeans.

The year 1969 marks man's first walk on the moon. But in the fashion sphere, that year was the birth of a premium destination for wardrobe essentials—basic tees, cardigans and signature denims. And even after 40 years, Gap continues to provide updated casual clothing to the mod sets who crave simple, classic pieces that can be assembled to suit their personal sense of style.

“I created Gap with a simple idea: to make it easier to find a pair of jeans,” says Don Fisher, Gap Inc.'s founder. Certainly, Gap has remained committed to that basic principle. In celebration of their Ruby anniversary, Gap launches its signature Gap 1969 Premium Jeans, a line of must-have best-fitting jeans that are updates from the original pairs born 40 years ago.

With a promise to give satisfying, perfect fit for each, Gap refined details from fit to fabric to wash, believing that comfort always goes with style. The new collection includes functional and stylish fits in a variation of hues, indeed, making it easy for you to find the perfect pair.

Check out which one is for you:

Always Skinny
For that svelte silhouette, skinnies hug the body from the hips to ankle with its newly-inspired classic low-rise fit.

Curvy
With subtle tailoring updates, this fit's versatility gives you more variations.

The Boyfriend
In tune with the season's trend, The Boyfriend jeans (with the cuffs rolled up) is a nod to menswear but still chic for the daughters of Eve.

Long & Lean
The fit gives you the right amount of grown-up sophistication while still keeping it casual and fresh.

Real Straight
Equal parts boyish and sexy, this cut gives off a laid-back vibe.

Sexy Boot
The ultimate leg-lengthener, this cut gives you seemingly never-ending legs.

Perfect Boot
This style is ahead-of-the-curve with its snug waist and a nice and relaxed full leg.

Click on to see how the some of the top international catwalkers styled their pairs.

Click here to see the guests present at the launch of Gap's 1969 Premium Jeans in Manila.


-Nikki Santiago, Fashion Assistant

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