Fashion
The Story Behind Thailand's "The Future Is Ladyboy"
A statement by Thai label Nalinchan Studio, the tee symbolizes reclamation.

by Em Enriquez
Published on Jun 10, 2025
The term "ladyboy" may raise eyebrows in conservative cultures, but in Thailand, it's recognized as an identity that has long existed before modern society. Beyond defining one's gender identity, the ladyboy represents progressive ideals and embraces the unique ways one can express themselves.
Nalin Satearrujikanon, founder and designer of Nalinchan Studio, seeks to reclaim the word through their work. Something as simple as a T-shirt serves as a way to take ownership of one's truth and identity. From Nalin's perspective, the future brims with possibilities for those who choose not to be caged by labels or prejudice.
Ahead, Preview chats with Nalin as they break down the philosophy of their clothing label, and why the future is, indeed, ladyboy.
ADVERTISEMENT
Preview Exclusive Interview:
Nalin Satearrujikanon of Nalinchan Studio on The Future Is Ladyboy
Hi Nalin! How did Nalinchan Studio begin? What kind of pieces did you intend to design?
"Nalinchan Studio started from a love for fashion and a desire to create something personal but powerful. In the beginning, I focused on four key pieces: hand-painted shirts, logo tote bags, trousers that are still being produced today, and a simple printed T-shirt that carried the phrase The Future Is Ladyboy.
"That phrase came from the idea behind 'The Future Is Female,' a slogan that came out of feminist movements in the 1970s. It shifted the way people talked about women and power. I wondered if I could reimagine that same kind of space, but for the gender diverse community in Asia. What started as just a few words on a shirt slowly grew into something deeper. Now it’s a message that guides much of what we do."
Click to Enlarge
Click to Enlarge
PHOTOS: Instagram/nalinchanstudio
What's the message behind The Future Is Ladyboy?
"When I say 'The Future Is Ladyboy,' I hope people feel something. Maybe seen. Maybe curious. Maybe even a little challenged. It is not about saying the future belongs only to ladyboys. It is about making sure they are not left out of it.
"The phrase is about inclusion. It is about being visible. It is about softness as strength. I hope it invites people to reflect, to feel pride in who they are, and to see someone else in a different light..."

Click to Enlarge
Phi Palmos in Nalinchan Studio / PHOTO: JL Javier for Preview May 2025.
What is the context of the term "ladyboy" in Thai culture and society?
"In Thailand, the word 'ladyboy' is widely used. It is something everyone recognizes. Locally, we say 'kathoey.' Sometimes the word is used with affection. Sometimes with misunderstanding. Sometimes with judgment.
"I chose to use the word not to provoke but to reclaim. I wanted to place it somewhere that felt proud and strong. In my work, the word 'ladyboy' becomes a symbol. It carries softness and presence. It holds beauty and truth. I believe language is not fixed. It grows with us, just like identity does."
Who is the Nalinchan Studio muse? Who do you see embodying the message of The Future Is Ladyboy?
"There is no one muse for Nalinchan Studio. It is more of a feeling. I find it in friends, artists, performers, and anyone who lives visibly and unapologetically. It's someone who walks into a room and makes space by being exactly who they are.
"Globally, I think of people like Alex Consani, Britney Manson, Aka the Musician, Arca, Devin Halbal, and Lukresia. They each reflect the message of The Future Is Ladyboy in different ways. Their presence feels bold and sincere. They use style and language, and performance to reshape how we see gender and identity."
Click to Enlarge
Click to Enlarge
Click to Enlarge
Click to Enlarge
PHOTOS: Instagram/nalinchanstudio
"I feel especially proud of Lukresia. She is a Filipina artist who brings something so powerful and playful into every space she enters. She is elegant, expressive, and brave in a way that is completely her own. I feel grateful and inspired by what she represents. She reminds me that this message belongs to all of us across Asia. I am so proud of our Asian girlie.
"These are not people who wear clothes to be accepted. They wear clothes to speak. That is what I hope Nalinchan Studio can be too..."
Nalinchan Studio pieces are available for purchase through I wanna Bangkok's official website or at their flagship store located in Si Lom, Khet Bang Rak, Bangkok.
Follow the brand on their official Instagram account @nalichanstudio.

Em is queer and probably daydreaming somewhere. They're Preview's associate entertainment editor who's often spotted in cowboy boots and lemon-tinted sunnies.