Penshoppe gives a fresh take on style staples while nodding to the generation that will shape the future through its latest collection: The Conscious Generation. Penshoppe created this line for individuals who want to make a change in their own unique way.
We’re talking about those who are aware of the issues surrounding them and are not afraid to voice out and drive the discussion on the things they believe in. They execute their ideas and plans to elicit a positive change—whether in their personal lives or in society.
Jeff Bascon, Golden ABC’s Vice President for Brand Management, explains the collection further: “This line is for the group of individuals who are dedicated to making a difference in their own way. We want to empower them so they won’t be afraid to talk about and take action on the issues concerning them. After all, they will be the ones living in that future. We want to help them take control and get a better grasp of what lies ahead for them.”
The collection is composed of elevated essentials in neutrals like nude, brown, gray, and black. It also features punchy colors like mustard, blush, and electric blue. All the collection’s silhouettes are in relaxed cuts to make the pieces more inclusive and to encourage effortless dressing.
Another standout feature in the collection is the TCG emblem and speech bubble, which are printed in high-density on each of the pieces. The logo, in its own subtle way, encourages people to take a stand for what they believe in.