American DJ duo Alex Pall and Andrew Taggart, also known as The Chainsmokers, certainly won't let you down with their latest collab. Tommy Hilfiger teams up with the pair, announcing their ambassadorship for the brand's menswear lines, including Hilfiger Edition, Tommy Hilfiger Tailored, and Tommy Hilfiger sportswear beginning Fall 2017. The Chainsmokers' campaign with the said brand will run alongside its womenswear global ambassador Gigi Hadid.
IMAGE Courtesy of Tommy Hilfiger
The Grammy award-winning duo aligns with Tommy's 30-year legacy of fusing fashion and music, "bringing the brand’s unique perspective on pop culture to life." In a statement, Tommy himself praises the pair saying, “I admire the way they have carved out a new niche that fuses indie, pop, dance, and hip-hop. Alex and Drew are truly the perfect definition of today’s Tommy Guy—their talent, optimism, unique sound, and effortless cool have made them stand out in the music world. We’re extremely excited to work with them in the fashion space.”
IMAGE Courtesy of Tommy Hilfiger
Meanwhile, The Chainsmokers is equally thrilled with their new collab, as they are able to branch out from music to fashion. "Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions. Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans," the duo shares.
Apart from creating their custom-mixed tracks for their campaign videos, Alex and Drew are set to perform at the Fall 2017 TOMMYNOW experiential fashion show—which will include looks from the men’s and women’s collections—at iconic music venue, The Roundhouse in London, U.K. on Tuesday, September 19.
IMAGE Courtesy of Tommy Hilfiger
For its first line, Tommy Hilfiger will roll out 2,000 exclusively-designed green menswear bomber jackets, inspired by The Chainsmokers, to be launched in Fall 2017 across markets in Europe and the U.S., retailing at €229 and $229 (or about P11,600) and will be available globally for purchase online. Meanwhile, the overall collection "celebrates the ‘90s with a fresh twist on tradition as the collection embodies the rebellious attitude that characterized the decade."
IMAGE Courtesy of Tommy Hilfiger
Alex and Drew join the roster of musicians who have been dressed by Tommy Hilfiger like Aaliyah, Mark Ronson, Usher, Britney Spears, Lenny Kravitz, David Bowie, Beyoncé, and, most recently, John Legend and Alicia Keys.
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