Superga, one of our favorite sneaker brands of all time, just announced their newest ambassador—and it's none other than supermodel Emily Ratajkowski. In an exclusive interview with the It girl, she revealed why Superga is "the perfect white sneaker" for her. A long-time fan of the brand, Emily shared that it's her choice of kicks when attending castings and shoots, exploring New York City, and traveling across the world.
Below, know more about this exciting collab and peek some new pairs of white sneakers that you absolutely need to add to your shoe collection!
Superga x Emily Ratajkowski Spring/Summer 2022 Collection:
Tell us about this partnership with Superga?
"I love Superga and [its] timeless approach to sneakers. I’ve been wearing the brand for years so this collaboration felt completely natural to me."
How was the process different from designing your own Inamorata collection?
"Designing for and running Inamorata enhances my experience working with brands because I feel confident bringing my own expertise to the table. The Superga team was a fantastic partner in this endeavor."
Why is Superga the perfect white sneaker for you?
"The beauty about the Superga sneaker is that it goes with everything."
How do you define your personal style?
"My personal style is always changing. Right now, as a new mom, I choose comfort, which is why the Superga sneaker is the perfect fit for me."
What is your favorite Superga of all time?
"The classic 2750. I love the look of a low top canvas shoe."
The Superga SS22 campaign was shot by Zoey Grossman and styled by Emma Morrison. Tell us about your inspiration for the shoot.
"Zoey and Emma are the ideal collaborators, and above all, I consider them great friends. So I trust their creative direction and ideas, and never feel nervous to express my own opinions on set."
The classic Superga 2750 shoe is over 100 years old and boasts of Italian heritage and iconic style. Do you have any memories while wearing Superga to share when you explored Italy over your lifetime?
"Italy is one of my favorite places to visit in the world. I come at least once a year. Wearing Superga when I travel means that I feel comfortable and confident even when I’m far from home."
Has any celebrities/icons influenced your style?
"My style is influenced by countless women! Sometimes it comes from a woman I see walking on the street in New York City and other times it comes from an old picture I’ll see online of Julia Roberts or Halle Berry in the '90s."
What are you most excited about doing this Spring?
"I’m just so excited to spend time with my son, my husband and my friends as the weather warms up and New York continues to open up safely."
Superga is considered a vegan shoe since its origins and now offers a continuously growing range of organics. How important is sustainability to you and how do you try to make a difference to make the world a better place?
"Sustainability is extremely important. I grew up in California and have been aware of environmental concerns, recycling, and preserving water from a young age. I’ve seen the fashion industry make great strides to change the way they produce things and am constantly taking stock of how we could be improving within my own brand, Inamorata, as we work to be as eco-friendly as possible."
Could you tell us one thing that most people would not know about you?
"As much as I love to travel, there is nothing better than a quiet weekend with my son at home!"
Superga Philippines is located at Central Square in Bonifacio High Street Central, Ayala Center Cebu, Estancia Mall, Glorietta, Greenbelt 5, Robinsons Magnolia, Rustan’s Alabang Town Center, Rustan’s Glorietta 3, Rustan’s Shangri-La, SM Mall of Asia, SM Megamall, SM Southmall, TriNoma, and online at superga.ph, Trunc.ph, Rustans.com, Zalora, Lazada, and Shopee.