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The Cool New Superdry Collection Channels '90s Grunge

The line highlights Superdry's 17 years of expertise in turning classic materials into wardrobe essentials.
The Cool New Superdry Collection Channels '90s Grunge
IMAGE Superdry
The line highlights Superdry's 17 years of expertise in turning classic materials into wardrobe essentials.

Superdry is taking a new approach to '90s nostalgia. The British brand's new campaign showcases the grunge-inspired collection through black and white portraits, shot by Boo George and featuring models Luma Grothe and Louis Baines. According to the Superdry, the line highlights its 17 years of expertise in turning classic materials into wardrobe essentials.

Hints of crisp tailoring and military details fill the collection, with the added edge of a grunge element. These come in the form of casual jackets, vintage tees, and everyday denim. The collection will be available soon in Superdry stores in Central Square BGC, Mega Fashion Hall, Shangri-La Plaza, and Ayala Center Cebu. Take a look at the lookbook below.

Photo by SUPERDRY.

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Photo by SUPERDRY.

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Photo by SUPERDRY.

Photo by SUPERDRY.

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Photo by SUPERDRY.

This story originally appeared on Esquiremag.phMinor edits have been made by the Preview.ph editors.

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