Sunday Staples Arrives in Manila with Its First Philippine Store

The Philippine retail landscape continues to expand its mix of regional fashion players, with Singapore-based footwear label Sunday Staples officially opening its first local boutique at Power Plant Mall in Makati.

Sunday Staples marked its Manila debut with a launch event on April 22, 2026, drawing the city’s fashion set for an afternoon that introduced the brand’s core proposition: footwear that transitions seamlessly throughout the day.

Sunday Staples' newly opened Makati boutique is the brand’s first physical presence in the Philippines, with two additional locations planned in the coming months. This expansion follows strong regional growth, with the brand having sold over 200,000 pairs in Singapore over five years.

For founder Cherriann Wong, the move into the Philippine market addresses a clear demand. “We identified a real gap in the Philippine market for shoes that deliver both style and comfort,” she said, adding that the physical store allows customers to experience the brand’s signature Cloud Series firsthand.

Founded in Singapore, Sunday Staples was built on a straightforward premise: women shouldn’t have to choose between style and comfort.

The brand has since grown into one of Southeast Asia’s fast-rising footwear labels, known for its Cloud Series—designed with ultra-soft, bouncy padding that supports all-day wear while maintaining a streamlined, feminine silhouette.

Its approach is rooted in practicality. Designs are adapted for Asian foot shapes, incorporating features such as added heel padding, soft straps, and flexible uppers to minimize discomfort over extended wear. At the same time, materials are chosen with climate in mind, including microfibre leather and waterproof fabrics that can withstand humidity and sudden downpours.

This balance is deliberate. As Cheriann notes, “fit, comfort, and materials make the biggest difference in how often you’ll actually wear your shoes,” particularly in humid environments like the Philippines, where breathability and durability are essential.

More broadly, the brand’s positioning reflects a shift in how women approach dressing today. “The modern woman today seeks balance… She values style, but she no longer sacrifices comfort to achieve it,” said the founder.

Sunday Staples' lineup leans into versatility—neutral tones, streamlined silhouettes, and materials designed to withstand the realities of daily life—making each pair easy to slot into an existing wardrobe. Whether you’re dressing for a full workday, a quick errand run, or something in between, these styles feel most aligned with how Filipinas actually get dressed.

Ready to shop? Check out our curated picks below!

A more refined sandal that still feels practical! The slim straps make it appropriate for casual Fridays, brunch meetings, or daytime events—especially when styled with flowy dresses or linen sets.

Seraphine, P2780, SUNDAY STAPLES, Powerplant Mall Rockwell

Lightweight and slightly sheer, this pair taps into the ongoing mesh flats trend in a way that still feels wearable. It’s best styled with softer silhouettes like slip skirts or relaxed denim, adding texture without overwhelming the look.

Solyn, P3180, SUNDAY STAPLES, Powerplant Mall Rockwell

Need a shoe you can reach for on days when comfort is non-negotiable? This one's best worn with relaxed tailoring or co-ords, leaning into the brand’s promise of ease without looking too casual.

Kaela, P2780, SUNDAY STAPLES, Powerplant Mall Rockwell

If you want a practical evening option that doesn’t feel overdone, the block heel offers stability, while the knotted detail adds just enough interest. Pair it with slip dresses or tailored separates when you need an outfit that transitions from day to night.

Sona Knotted, P2980, SUNDAY STAPLES, Powerplant Mall Rockwell

Love a barely-there heel! The clear strap gives it a lighter visual weight, making it ideal for dressier occasions or nights out.

Isolde Vinyl, P2880, SUNDAY STAPLES, Powerplant Mall Rockwell