StyleBible Preview

Style.com To Become An E-Commerce Site

Is this the end of its runway reviews?
Style.com To Become An E-Commerce Site Is this the end of its runway reviews?

Condé Nast announced yesterday that Style.com will be the new home of it's upcoming e-commerce business, replacing the website’s news and runway reports, which will be turned over to Voguerunway.com, a microsite found on Vogue.com.

"The audience of our magazines and websites around the globe comes to more than 300 million, a huge base of support with whom we already have an active relationship," explained Condé Nast CEO Jonathan Newhouse on Vogue's webite adding that, "It can be considered the top five per cent of the world's adult population. Our potential customer base is far higher than any fashion e-commerce business currently operating and will give Style.com an enormous advantage over its competitors."

Although still owned by the publishing company, it is said that the reformed Style.com shall operate as a stand-alone business; with Franck Zayan, the former head of e-commerce of Parisian department store Galeries Lafayette, at the helm.

COMMENTS