Known for its mix of modern elegance and vinatge nostalgia, BCBGMaxAzria will be launching its Fall/Winter 2013 collection this Wednesday, at the same time, opening its Philippine flagship store at Shangri-La Plaza Mall. The latest collection promises to fill you in with pieces that can unleash the urban, the sensual, and the powerful woman in you—whichever speaks about your personality. Four ambassadors will also be introduced to represent the brand's different personas: The Connoiseur (Mika Lagdameo-Martinez), The Urban Rocker (Jerika Ejercito), The Visionary (Xandra Rocha), and The Socialite (Jessica Kienle).
Last Saturday, celebrities trooped to the BCBGMaxAzria store at Bonifacio High Street to explore the several shades, patterns, and silhouettes from a wide selection through a Fitting Party. The guest personalitites were invited to shop the look they wish to wear to the launch on Wednesday.
Style Bible captured the moments through our style cam so click on the photo gallery to see what happened during the Fitting Party.