Fashion
Stray Kids' Lee Know Is the Newest Face of Gucci
There’s a new Gucci boy in town.
Published on Jul 3, 2025
Gucci has added another South Korean star to its global roster. On Tuesday, July 1, the Italian fashion house officially named Lee Know of K-pop group Stray Kids as its newest Global Brand Ambassador.
With this appointment, the 26-year-old performer joins an impressive lineup of regional ambassadors that includes BTS’s Jin, actress Park Gyu Young, Squid Game star Lee Jung Jae, and rapper Jay Park.
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Gucci Names Stray Kids’ Lee Know as Global Brand Ambassador
Back in May 2024, Lee Know attended Gucci’s Cruise 2025 show in London, dressed head-to-toe in a look from the brand’s Fall/Winter 2024 menswear line. Just over a year later, this new role cements what has been a growing relationship with the house.
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Lee Know attends the Gucci Cruis 2025 show. PHOTO: INSTAGRAM/GUCCI.
In an official statement, Gucci highlighted the synergy between the artist and the brand. “With his innate sense of style, Lee Know has seamlessly incorporated Gucci into his personal expression, both at official events and in editorial appearances.”
Lee Know echoed this sentiment in his response to the announcement. “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity,” he shared.
As brand ambassador, Lee Know is expected to take part in various campaigns and activations—from attending flagship openings and appearing in Gucci looks at major events, to possibly gracing campaigns and a potential appearance at fashion week.
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PHOTO: COURTESY OF GUCCI .
About Lee Know
Lee Know—born Lee Min Ho on October 25, 1998, in Gimpo, South Korea— debuted in 2018 as a member of the eight-member boy group Stray Kids. Known for his sharp moves and stage presence, he serves as the group’s main dancer.
Before his debut, he built an impressive résumé as a dancer. He competed in multiple dance contests and previously worked as a back-up dancer for BTS, appearing in their music videos and performances, including stops on the Wings Tour in 2017. Later that year, he signed with JYP Entertainment and joined the reality show Stray Kids, which led to his official debut with the group of the same name.
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PHOTO: COURTESY OF GUCCI .
Pau is Preview’s go-to fashion girl. On most days, you’ll find her with headphones on, coffee in hand, and likely dressed in an oversized blazer and floor-grazing jeans.