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Start-up Profiles: Euniform

How did designer Eunice Armilda get her brand out there?
Start-up Profiles: Euniform How did designer Eunice Armilda get her brand out there?

We all work to reach a point in our careers where we become our own boss. Some take the long road, slowly saving up and waiting for that promotion. Others jump straight into it by putting up their own company. In the case of a fresh graduate from fashion school, the debate is between joining a big label and launching their own.

To shed light on the topic, Stylebible talked to the forces behind some of our local brands who have succeeded in getting their respective businesses off the ground. First up is Eunice Armilda of Euniform.

The Perenna jacket

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Did you really want to run your own business?

Yes, it has always been a dream of mine to have a clothing-centric business. I just jumped the gun and never felt categorically "ready.”

How did you find the necessary skills, contacts, and funding to get things off the ground?
A good chunk of information I got from old-fashioned researching and bugging people about where to go and what to do. I'm lucky I am surrounded by very talented and skilled friends. I try to maximize what is already there without short changing anybody. Most of the time, I do everything myself, from web development to delivering orders. Although you can hardly call this a success yet, but I'd like to believe that Euniform is getting to where it should be as days go by.


The Alice dress

What were some of the struggles you encountered in the beginning?
Self-doubt—I didn't think I could do it on my own, but I did and it's been pretty good.

How sure were you that people wanted to buy your product?
Euniform is all about today's lifestyle in which utility and ease are very important to a product. There's a feel of luxury and added value when you're buying something knowing that everything was already thought out for you.

I wasn't sure that anything will sell! Expect the worst, hope for the best, right? That's exactly why I opted to start very small, because right now, Euniform has a lot of leg room for growth.

Any last tips for those planning to start up their own labels?
Commit 100%!


The Liliane shirt

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