The dream is free, but the hustle is sold separately. Perhaps every start-up wants to get famous and have celebrities wear their stuff (we’re looking at you, Jake Cuenca). But the only way they can do that is if they’re willing to struggle. Whether you decide to take things slow, seek the help of dear mom and dad, or choose to believe that love will find a way (aww), making it is all about going for what’s in your gut and working like there's no tomorrow. Style Bible talks to one of those hustlers, Pau Martinez of Creative Elite Operation, about how he built his streetwear label from the ground up.
Black hooded pullover
How did you know that you were ready?
Starting my own business was always a dream of mine. I just felt it was the right time and I jumped right in.
How did you find the necessary skills, contacts, and funding to get things off the ground?
I had to learn everything along the way. Funding came from my savings and the skills I learned from school. There's no book that can tell you how to run a business. It’s the experience that really teaches you and the people that you meet along the way.
How did you overcome the struggles you encountered in the beginning?
Struggles in creating and running a brand will never go away. The only way to go about it is to have a strong team that believes in your vision and a whole lot of support from people who love the brand.
What’s your selling point?
We pride ourselves with great quality and unique designs. We love what we do 100%, I guess people can see that and are down with what we do.
Any last tips for those planning to start up their own labels?
Trust the struggle. Believe in your vision and no matter what happens always create something you truly like. Don't be pressured by the hype.
Red plaid button-down
Photos from Creative Elite Operation on Facebook