Each year, we look forward to Speedo’s Spring/Summer collection expecting loads of colours and prints on their swimmies. This 2012, the brand focuses on two colour themes—Light and Identity—drawing inspiration from the “fluidity of water and the unrestricted movement provided by Speedo swimwear.” While Light has a wide selection of mid-tones and pastels, Identity plays with the mix of earthy tones and bright hues.
While Speedo has already captured the sports market, it seems the brand is starting to penetrate the fashion sphere with its latest silhouettes. We've spotted some sheer panels, asymmetrical necklines, pin-up bustiers and printed bikinis that bring Gidget back to life.
From the sunny and holiday atmosphere of the Play and Fun range and the Health and Wellbeing line to the highly technical yet stylish features of the Swim Fitness collection and the Competitive series, Speedo offers a comprehensive collection for every aqua activity out there.
Click on the photo gallery to view the Speedo Spring / Summer 2012 Collection.