We’ve been noticing a burgeoning trend in fashion for quite some time now and it seems it’s here to stay. Following the avalanche of social networking sites, emerging fashion labels and young entrepreneurs have started leasing cyberspace to carry out business online for a number of reasons. For one, space is much cheaper than renting or building a physical store. For another, the huge role of Internet in today’s society has proven a wider reach.
However, today, even big retail brands have jumped on the bandwagon and we are in no position to protest. While it is altogether a different experience to shop in a mall, online shopping does have its own perks. One, you can shop wherever you are as long as you have Internet. (No need to brave traffic.) Two, online stores are open 24/7 so you can shop at your most convenient time. And three, items purchased can be delivered to your doorstep.
We look into four retail brands—Luca, Chocolate Schubar, Kamiseta and Freeway—who have created online counterparts where you can browse and shop through their products. Read on!