Seungmin of Stray Kids Is the Newest Face of Burberry

Expect to see the K-pop star representing the brand at global events.

Published on Jun 18, 2025

Kim Seungmin, the 24-year-old vocalist of South Korean boy group Stray Kids, has officially joined British luxury house Burberry as its newest ambassador. Announced on June 17, the appointment places him alongside fellow Hallyu personalities such as SEVENTEEN’s Wonwoo, actors Son Suk Ku and Jun Ji Hyun, and international footballer Son Heung Min—each of whom has been tapped to represent the brand across various campaigns and initiatives.

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Burberry Taps Stray Kids' Seungmin as Brand Ambassador

In an official statement, Daniel Lee, Burberry’s Chief Creative Officer, shared his enthusiasm for the collaboration: “We are excited to welcome Seungmin to Burberry. His passion and sense of style will make working together a lot of fun,” he said.

Seungmin likewise expressed his excitement over his new role. “It is an honor to join the Burberry family,” he remarked. “It’s an iconic British brand with a rich heritage, and I love that connection—I’m excited to be part of its future.”

With the newly inked partnership, the K-pop star is expected to appear at the label’s global functions and official presentations, including a possible front-row presence at Burberry’s bi-annual runway presentations during London Fashion Week.

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PHOTO: COURTESY OF SSI.

About Seungmin

Seungmin made his debut in 2018 as the main vocalist of Stray Kids, an eight-member group known for their electrifying performances and self-produced, genre-blurring sound. In the years since, they’ve solidified their status as one of K-pop’s most influential acts, with six of their albums debuting at No. 1 on the U.S. albums chart and multiple international accolades recognizing their global impact.

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