What's it like to go "Mental"? Observing daughter father tandem Sanya and Joey "Pepe" Smith at their shoot for the brand of experimental streetwear gave a clearer picture of the word. It's the duo's first ad campaign together and the king of Pinoy rock was overheard giving pointers to his seasoned model of a daughter. They both have that crazy, carefree air about them and you're bound to "ooh!" at their shots together.
Meanwhile, Mental's holiday collection features a lot of classics but with a twist! Cool casuals, witty graphics and printed dresses are just a few items to look forward to. There wasn't a lack of experimental pieces though, like Sanya's favorite, a shirt fashioned after a straightjacket, which is available for men too.
Click on the photo gallery to take a peek at what happened behind the scenes!