Heritage brands have been getting their fair share of the fashion limelight in recent seasons. Fashionistas seem to be looking at storied ol’ companies from Goyard to Brooks Brothers to inject gravitas to their wardrobe. In the Philippines, the venerable S.C. Vizcarra was established in 1925 as a Taller de Bordados de Mano (hand-embroidery studio) by Segundina Cornejo Vizcarra.
Her stores, which sold all manner of Filipiniana merchandise, mushroomed all over the metro and even had a branch in Hawaii. Daughter Vicky Vizcarra Amalingan-Sales took over the business, which by then was exporting hand-woven bags and home accessories. Vicky’s daughter Rita Nazareno, who was cajoled into the family business in 2010, injects a modern sensibility into their woven wares.
Already, Rita has won a number of product design awards from trade shows here and abroad and she’s been gamely experimenting with new shapes and materials: an amorphic woven rattan clutch from her Zacarias line, named after her sculptor grandfather, was inspired by architect Frank Gehry and is a hip, new rendition to the Filipiniana heritage of S.C. Vizcarra.
S.C. Vizcarra has just opened a modest but chic storefront at their Roxas Boulevard factory, making it easier for fans to access the formerly to-order only merchandise. 737 Roxas Boulevard, Parañaque. Call tel. no. 854-6751 for inquiries!
*This story originally appeared in the November 2010 issue of Preview Magazine.
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