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Rihanna Named Chief Bad Gal of Puma

Her new ad is out.
Rihanna Named Chief Bad Gal of Puma Her new ad is out.

Via Puma on Twitter

After becoming Puma's Creative Director in December, Rihanna strikes a pose for the sportswear brand's new ad in a cropped sweatshirt, graphic leggings and visor.

The deal follows a collab with Solange Knowles, named Art Director and Creative Consultant for the German company. Amid a recent reshuffle in management reported by Women's Wear Daily, Puma seems quite keen to bestow titles on popstars with sex appeal. How's "Chief Bad Gal" sound?

-Anna Canlas

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