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Rico Blanco Takes Us To A World Without Strangers

We go behind the scenes for his new Giordano campaign.
Rico Blanco Takes Us To A World Without Strangers We go behind the scenes for his new Giordano campaign.

In celebration of its 25th anniversary, Giordano takes us to a World Without Strangers with a new campaign and a song to match. We couldn’t think of anyone better than Rico Blanco to be the face this movement seeing that he embodies the perfect mix of style through his sartorial choices and his music.

“The clothes are basic, which anybody can relate to,” says VP for Marketing Bea Lim. Anyone and everyone can rock them and make them their own, creating a “world without strangers” with clothes pegged for people of all walks. Wanting to appeal to emotion, the brand saw it fit that the best way to do so was through a song, which ultimately led to Rico landing the spot as the face of the campaign. While we wait for the campaign’s release, indulge yourself to some ear candy and listen to the song below. Click on the gallery to see what went down at the shoot.

Photos by Gerry Robinson

Click here to see Richard Yap's campaign and click here for the store directory.