We've said it before and we'll say it again: having good quality basics in your closet is crucial, and you must never scrimp on these pieces because you will wear them over and over again for a long time. So if you're currently on the lookout for basic add-ons, your timing's just perfect because Giordano Concepts just openened a branch in SM Mega Fashion Hall!
The newly-opened Giordano Concepts store in SM Mega Fashion Hall
Filled with racks upon racks of quality basics for men and women, the new Giordano Concepts store caters to a wide range of clientele as represented by the actors, lifestyle hosts, top models, and fashion bloggers who graced the boutique's ribbon cutting and store blessing ceremony held yesterday afternoon.
To highlight the brand's versatility, Giordano commissioned Preview to do what they do best: fashion styling. Led by Creative Director Vince Uy and Fashion Director Daryl Chang, the team dressed up 15 celebrities—Richard Yap, Venus Raj, Tweetie de Leon-Gonzalez, Mikael Daez, Tim Yap, Divine Lee, Mikaela Lagdameo, Patty Laurel, Mikey Bustos, Kelly Misa, Laureen Uy, Camille Co, Patricia Prieto, Nicole Andersson, and Brent Javier—in the latest pieces from Giordano's Spring/Summer 2014 collection; followed by a photo shoot with top photographer Roy Macam.
Meet Preview's Fashion Squad: Creative Director Vince Uy, Fashion Director Daryl Chang, and Editorial Assistants MJ Benitez and Karen Bolilia
We're pretty sure you're curious to see the outfits the team came up with, so click on the gallery now and tweet us your favorite!