Months after Yolanda, the damage remains, and the people of Leyte still needs our help. With that in mind, Congresswoman Lucy Torres-Gomez, together with her husband, Richard Gomez, launched 6200: The Mission Impossible Project, a campaign that aims to elevate relief efforts by providing motorized boats (bancas) to fishermen affected by the super typhoon.
“The District I represent has 5 coastal areas and there are 6,200 fishermen whose boats were damaged. Yes, we are in a crisis, but I do not want the people to get used to a culture that is dependent on dole-outs," says Lucy. "They have to be empowered, and the fastest and most logical way of doing that is to restore their livelihood—allowing them to once again earn decently by the work of their hands. That is a gift on so many levels,” she adds.
In support to Lucy's advocacy, retail giant Bench pledged 200 bancas for the fishermen of Ormoc City and the nearby municipalities of the 4th District of Leyte: Albuera, Merida, Isabel, and Palompon. Reminiscent of the symbol of Bench’s early beginnings as a brand (flashback to the first Bench commercial with Richard Gomez rowing the iconic boat), the Bench banca seeks to promote a tool that can help Yolanda victims rise above the trials and become self-sufficient.
Like Bench and Lucy, you too can help make a difference. Visit www.rebuildormoc.com for more details on how to sponsor a boat or simply shop at Bench stores! For every P500 you spend, P5 will be donated to the cause through KIDS (Kabataan Iwas Droga sa tulong ng Sports) Foundation from February 1 to April 30, 2014.