The world of fashion blogging is ever-changing and it really takes work to stay on the radar. It's one thing to be on top of the latest trends, but creating new and fresh content tailored for different online platforms is another. So if you're planning to hit a refresher, here are five fashion bloggers who've been around for a long time and yet are still able to maintain a strong presence in the industry.
1. Aimee Song (@songofstyle)
Aimee Song started blogging in 2008 while she was still studying Interior Architecture in San Fransisco. She initially launched her website dedicated to her interior design aesthetic but her clothes sparked more interest. However, her blog Song of Style did not just stop at being an online style diary. She linked her style brand to two small but growing business ventures: a jewelry line and a streetwear-inspired clothing line. She's done this while solidifying her Instagram following and crossing over to vlogging. With her strategical planning, it's only fitting she landed a Preview cover alongside local style icon Liz Uy, both startorialists with a knack for tactical digital branding. Oh, and did we mention she also wrote her own book?
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2. Leandra Cohen (@manrepeller)
Leandra Medine successfully launched her site Man Repeller in 2010 and has quickly piqued the interests of many international fashion sites with her talent in humorous fashion writing and impeccable style. From there, Leandra found herself being invited to fashion weeks where she easily became a favorite of street style photographers. Like Aimee, she was also tech savvy. Her site doubles as a social commentary platform ran by multiple writers based in the US. Her site tackles style, current events, and feminism.
3. Chiara Ferragni (@chiaraferragni)
With her striking blue eyes framed with perfect blonde hair, Chiara Ferragni is a face you won't forget. She started in 2009 and has been widely recognized by fashion sites like Teen Vogue while she was still studying law in Milan. The Italian beauty eventually published an eBook called The Blonde Salad, which is the namesake of her online brand. Chiara got so popular that many brands including Laduree collaborated with her, but she shows no signs of stopping. Just last year, Mattel Inc. made a special Barbie doll in her likeness! She manages her own retail site, and she's also the first fashion blogger to land a Vogue cover.
4. Nicole Warne (@garypeppergirl)
Nicole Warne, more popularly known as Gary Pepper Girl, launched her site in 2009 while balancing two internships at Grazia and Harper’s Bazaar Australia. The Australian style blogger created her website to curate vintage clothing items. Her brand became widely popular in less than a year, which led her to being signed by IMG in 2013 and walking for different designers at the Mercedes-Benz Fashion Week Australia. With her strong intuition when it comes to the digital platform, she truly deserved this Preview cover as one of the world's top influencers.
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5. Susie Lau (@susiebubble)
This British fashion blogger started way back in 2006 and quickly attracted many unique visitors for her fun yet practical approach to fashion. She's a born writer with an eye for style, earning her numerous collaborations with brands like Gap, Dr. Martens, and Armani. Now, she continues to run her site full time, owning a hundred percent of her site content.