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Rajo's Riches

Rajo Laurel & Rags 2 Riches team up with Eastwood Mall.
Rajo's Riches Rajo Laurel & Rags 2 Riches team up with Eastwood Mall.

June 3, 2009
Eastwood Mall

Shoppers, take heed! Rajo Laurel recently teamed up with Rags 2 Riches (RIIR) and Eastwood Mall to bring environmental awareness, charity, and style to your shopping experience. You won't be needing any paper and plastic bags on your next trip to the stores. It's time to switch to Enviro-Chic bags to store away those purchases.

Designed by Rajo and made by RIIR's Women of Payatas, these reusable shopping totes are made of recycled materials that live up to the bag's name. With canvas fabric, colorful macramé handles, and wooden insignias, each chic tote not only makes a style statement, but takes an environmental stand as well.

At the silent auction during the launch, fashionistas and environmental advocates alike already bid on three customized bags. Meanwhile, five hundred Enviro-Chic bags are up for grabs at P600 each, and are available at the Concierge of Eastwood Mall. All proceeds will go directly to Rags 2 Riches and the Philippine National Red Cross, two of Rajo's supported advocacies.

Click here to see Rajo's blog entry about the launch.

Click on to see photos from the launch of Eastwood Mall's Enviro-Chic bags.

-Bernice Bautista, Editorial Assisant