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Prize Ice

My Diamond takes it a step further than just “forever.”
Prize Ice My Diamond takes it a step further than just “forever.”

“Diamonds mark milestones,” Anne Curtis gushes at an intimate dinner for My Diamond, as her own chosen pieces of frosting glint in each ear. “I named them!” she says of her precious pair of diamond studs, a purchase emphasizing her most memorable career moments to date. “This one is Cara, for my role in No Other Woman, and this one [points to her right ear] is Annebisyosa.” An equally stunning diamond choker adorns her neck, also catching the candlelight and intermittently, the attention of guests, who can do nothing but gush along. It’s hard not to: The confident young actress (/It girl/singer/endorser) is perfectly poised as one of the spokespersons of My Diamond, the brand that advocates the sentiments of authenticity, quality, and commitment attached to the gem. As with most women, buying your first genuine rock is usually tied to an emotional experience and memory, a symbol of love, of success, or even of independence and freedom. To wit: We all have our personal Caras and Annebisyosas, in the form of that pendant you got for your Sweet Sixteen, or that tennis bracelet bought after your first paycheck, or even that right-hand ring after a major breakup.

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On the other side of the storybook ending (or jewelry counter, as we’d love to think) are the givers of the special rocks themselves: the men in our lives. Epitomizing everyone’s fairytale boyfriend for My Diamond is none other than hardcourt hottie-turned-celebrity personality (and real-life Prince Charming) Chris Tiu, whose convictions lie in giving diamonds only to the person who means the most to you. The brand experience even takes it one step further and clues the guys in on those crucial 4Cs of diamond-hunting, and cut, color, clarity, and carat weight (Ed’s note: they add a 5th C, “certificate,” to keep the skeptics at bay).

Browse through the gallery to see what’s out there, just in case you’re gem-shopping, due for a windfall, or, hey, just ‘cause.

My Diamond is at Glorietta 4, EDSA Shangri-La Plaza Mall, Resorts World Manila, SM Megamall, SM Mall of Asia, Gateway Mall, Robinsons Place Manila, Festival Supermall, and Lucky Chinatown Mall.

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